Initial Research. (Purpose of the Campaign)

The purpose of this campaign is to inform the target audience of students aged 16-18 about the course and what it entitles. The campaign should also persuade the target audience to choice Level 3 Media Production at Chesterfield College over the other options they were considering.

The campaign needs to attract those who consider the course but aren 100% set on the idea. The fact that you have to get between the idea of something and the realty of it is a hard thing to do when it really comes down to it but the campaign that i will produce will do that in a way that puts the course on the journey of many young peoples progress to success.

For students to pick this course over others they are considering means doing what everyone else is doing in a different and better way, if they consider them, they consider it fora reason, even something as simple as having a website that is easy to navigate. However, also for the big things such as the equipment we use and how often we use it, the facilities we have (black and white studios), the whole team that teach us and help us to develop skills in production and in general life.

When we had a meeting with our client it was made aware that there is a clear slogan ('Dream big, Make it happen') he made this clear as it is a big part of the message that he wishes for us to portray in our campaign.