Initial Research( the existing media consumption habit of the target audience )

The habits of the target audience in relation to existing products shows that young people mainly find out about the course through school and social media. This gives me a indiction that my campaign will be best being spread throughout schools and online. I think that drip feeding my target audience with information is a good way to gain their attention and get them to show their interest in the course. This is because younger people seem to be more intrigued by things that they don't have all the information too. The idea around my campaign includes drip feeding my target audience massively by giving them small 10/20 seconds clips of what we get up to on the course and a main video showing the course as an overall. I will do this mainly through YouTube and Instagram as they hold a large amount of my target audience.