Initial Research. (The Needs of the Target Audience)

The needs of the target audience become apparent in this survey that i conducted as it tells me that not all students want they same thing and that they don't all consume media in the same way.  For example, more people read news papers and magazines that i originally expected. As you can see from the survey most young people don't consume media through watching TV they consume it through social media and print around the areas they gather.

By using Facebook, Instagram, Youtube and Twitter the target audience spend the majority of their time on these apps/websites meaning that they will see the campaign without finding it or looking for it.
I believe my target audience will consume the campaign in the best way when it is drip fed to them through social media. I will give them small videos and clips of the media course so it fills the curiosity and makes them want to find out more and do it off their own back. The way w know that people are genuinely interested in the course and not just coming after what they have been lectured about in school.

My target audience is important as it is the mainly foundation for the campaign and its purpose. Without my target audience i wouldn't to be able to decide what works for getting their attention and why. Knowing my target audience helps to justify what they want to see and why they would pick this course based on what grabs their attention.

My posters feedback for whether my target audience would be more effected by black backgrounds with white writing and blue and green add ons, or white background with black writing and include images from the course along side the blue and green shades and lines. My target audience said that the black back ground would look more effective as the facts/writing would stand out more than if it was printed on white backgrounds. The black creates a sense of curiosity and makes people want to read the poster even if its only subconsciously.

My target audience influenced my material choices because they are the whole reason that it needs to work. My target audience will be busy and not paying much attention so all elements of my campaign need to be easy to consume and fast to consume. For example, the reason behind my small videos is because i know that when a young person watches something they never tend to watch a whole video (especially on Instagram) they will watch he first 10/20 seconds. This means that they will ahem sent he whole video and if they want more information or videos they have to look for them, this makes them aware f the campaign by doing their own research and they suddenly become aware of the media course. It all comes down to what they are interested in and how much they want something.