Initial Research. (Level of Knowledge and Understanding of the Product among the Audience)

I would say that the people who find the media course relevant to them know what they need to know about the course and if there is something they are unsure about then the team of creative tutors and lectures can easily fill in the blanks for a student. The majority of college don't really associate with the creative students unless its on a friendship basis meaning they don't want or need to know the ins and outs of the course unless they feel the need to change courses, in which case there is lots of information about the course and what it entails. I would say that any information that the students at Chesterfield College wish to find out about the course is extremely accessible and easy to get a hold of within college.

The target audience will gain knowledge of the course if they attend the open evening and other planned events that are associated with the course such a taster days. By attending these events the target audience can gather a lot more information than they probably once thought, however to gain the information about the course they d have to put effort in to receive it.