mood board.

This poster shows the simplicity of how i wish my  posters to look for my campaign. 

Testing out different colours on the target audience help for me to see which works the best for my campaign and what works with them.

The colours within this poster represent a goo idea of what i wish my poster to be like as the colours contrast with the dark back ground. I will use green and blue and have less colour only several lines and shapes and i don't want to distract the consumer away from the message of the poster.

The 'reservoir dogs' posters show the use of dark colours in the contrast with brighter colours, this works because your attention is drawn to the writing and the meaning behind the poster in the first place. It triggers the interpretation side of people and gets them to imagine what this poster is really trying to say. The poster works well with the colours that they have used and it creates a mood just through the colours. This is the type f effect i wish to have on my target audience. I want them to feel as though they can achieve anything if the want it bad enough. However, i also want to them to be able to feel a sense of secrecy from the posters and that they need to find things out for them selves. It goes them a sense of adult hood and being more grown up which is what college is all about. If you want something and enough and you work hard enough then you'll get it. Thats just what college is about and that will be communicated through my campaign.

My Media Strategy.

My campaign message is for people to do what they are passionate to do "Dream Big, Make It Happen." is the tag line we are going by and it really make the target audience think about what they want to achieve on the course. By giving young people a sight of their future and dreams helps them to decide really what they want to do with their lives and how they plan on full filling it.

I will use mainly print and and online for my platforms as my research has suggested that it is where my target audience consume the most when it comes to adverts and online content in general.


I plan on using photoshop and premier pro to edit and create pieces for my campaign.

Time line.

• From now until June 30th i will begin drip feeding my target audience with small bits of information and videos.
• Throughout February i will start the campaign online through social media.
• By mid/end February i will have the campaign going out in print and giving the audience small facts and information about the media industry and the course.

When thinking about releasing my campaign and different aspects of it, i will take in to consideration that if i release certain parts of it at the wrong time then my campaign won't be as successful as if i was to have realised it at a better time. For example, if i realised a video on Youtube at 9am on a Monday morning, my target audience isn't going to be as likely to see it as they would be if i related it at 6pm on a Monday. This is because my target audience will be in school or college and it is likely they aren't aloud on their phones. I think the best time to realise the online clips and video would be during the half term or holidays this is because if you drip feed everyday then there is something new each day that would intrigue the target audience they become attached what is going to come next and what new information they will consume. My target audience influenced these decisions because it all depends when they will see the campaign and how they are going to consume it so the time of release is highly important.

Platfroms.
My campaign will appear on different platforms such as social media, print and possibly broadcast. Ive chosen these platforms because they communicate my message in the best way possible to my appropriate target audience. The platforms i choose are important to the success of the campaign as if i only use broadcast my target audience wouldn't be reached as well as if i use a range of platforms, websites and other ways of getting the campaign out there.


Cohesion.
My campaign will be cohesive in a way that print, broadcast and social media will all drip feed my target audience. My social media websites/accounts will give the target audience tiny bits of information every now and then sometimes there might be more it just depends what happens on the course throughout the week. I plan on doing small radio adverts that give small bits of information about the course and the media industry just like the posters and small videos. I will keep the same layout for the posters changing the facts that appear on them, the facts will be in white and all capitals. The white and black work well together as they show up the writing which is the main part of the posters. It is said that dark themes discourage the audience, however the white front allows the consumer to see the white writing and the facts that it includes. The dark background adds depth to the posters. The poster will also include coloured lines in green and blue as these are both the colours of college and the media department.

Variation.
I will test the effectiveness of the posters with the opposite of the black posters with white back ground and white writing still including the coloured lines. I will ask my target audience which they believe works better and even involve pictures of the equipment as they wouldn't really work along with the black. I will try out different colours to see which works best for my posters and test which work better with on going feed back forms he target audience. I will see which work best and grab the attention of the most people.

story board/ other ideas

My story board shows what i wish to show when i make my promotional video for the course and also what i will try to include in my short, 10/20 second videos.

I plan on filming lesson of the course and including the activities that happen within them. I will do a boomerang shot of the studios and lessons to show the equipment and lessons.






 Bellow is a image of my ruff idea for my posters. They will be simple and plain so there isn't too much confusion and people can see it will a glance and read it and then effect their thoughts with out them being aware of it.

evidence of research.

 This promotional video is really what i would like mine to be anything like. I feel the video doesn't show the college in the best light that i can as the shots are lagey and the quality isn't very good. The video starts of with the people who attend the college which communicates to me that this video is going to be about them and not their college in general.









This promotional video, although it isn't for a media course, shows the aspects of a promotional video that i would like to see in mine. It shows me what you would get up to if you joined sea cadets. The video allows the consumer to picture what they will experience by joining the group and gives them the chance to put them selves in other peoples shoes and imagine themselves doing what the can see in the video.

Initial Research( the existing media consumption habit of the target audience )

The habits of the target audience in relation to existing products shows that young people mainly find out about the course through school and social media. This gives me a indiction that my campaign will be best being spread throughout schools and online. I think that drip feeding my target audience with information is a good way to gain their attention and get them to show their interest in the course. This is because younger people seem to be more intrigued by things that they don't have all the information too. The idea around my campaign includes drip feeding my target audience massively by giving them small 10/20 seconds clips of what we get up to on the course and a main video showing the course as an overall. I will do this mainly through YouTube and Instagram as they hold a large amount of my target audience.

Initial Research. (The Needs of the Target Audience)

The needs of the target audience become apparent in this survey that i conducted as it tells me that not all students want they same thing and that they don't all consume media in the same way.  For example, more people read news papers and magazines that i originally expected. As you can see from the survey most young people don't consume media through watching TV they consume it through social media and print around the areas they gather.

By using Facebook, Instagram, Youtube and Twitter the target audience spend the majority of their time on these apps/websites meaning that they will see the campaign without finding it or looking for it.
I believe my target audience will consume the campaign in the best way when it is drip fed to them through social media. I will give them small videos and clips of the media course so it fills the curiosity and makes them want to find out more and do it off their own back. The way w know that people are genuinely interested in the course and not just coming after what they have been lectured about in school.

My target audience is important as it is the mainly foundation for the campaign and its purpose. Without my target audience i wouldn't to be able to decide what works for getting their attention and why. Knowing my target audience helps to justify what they want to see and why they would pick this course based on what grabs their attention.

My posters feedback for whether my target audience would be more effected by black backgrounds with white writing and blue and green add ons, or white background with black writing and include images from the course along side the blue and green shades and lines. My target audience said that the black back ground would look more effective as the facts/writing would stand out more than if it was printed on white backgrounds. The black creates a sense of curiosity and makes people want to read the poster even if its only subconsciously.

My target audience influenced my material choices because they are the whole reason that it needs to work. My target audience will be busy and not paying much attention so all elements of my campaign need to be easy to consume and fast to consume. For example, the reason behind my small videos is because i know that when a young person watches something they never tend to watch a whole video (especially on Instagram) they will watch he first 10/20 seconds. This means that they will ahem sent he whole video and if they want more information or videos they have to look for them, this makes them aware f the campaign by doing their own research and they suddenly become aware of the media course. It all comes down to what they are interested in and how much they want something.

Initial Research. (Level of Knowledge and Understanding of the Product among the Audience)

I would say that the people who find the media course relevant to them know what they need to know about the course and if there is something they are unsure about then the team of creative tutors and lectures can easily fill in the blanks for a student. The majority of college don't really associate with the creative students unless its on a friendship basis meaning they don't want or need to know the ins and outs of the course unless they feel the need to change courses, in which case there is lots of information about the course and what it entails. I would say that any information that the students at Chesterfield College wish to find out about the course is extremely accessible and easy to get a hold of within college.

The target audience will gain knowledge of the course if they attend the open evening and other planned events that are associated with the course such a taster days. By attending these events the target audience can gather a lot more information than they probably once thought, however to gain the information about the course they d have to put effort in to receive it.